Harrah's Resort Atlantic City
Atlantic City, NJ

Tim Hunter Design implemented this large-scale LED façade for Harrah’s new 56-story tower in Atlantic City, working in partnership with Production Resource Group (systems integrator), C-Nario (software) and Color Kinetics (Philips).

THD’s roll in this exciting project was to conceive and produce digital media to play synchronously across all four facades of the new tower, develop 3-D visualizations demonstrating the intent and look of the LED installation and specifying the control system and media production guidelines.

Click here to view an HD movie of this project
Selected Portfolio
- American Girl
- Harrah's Resort Atlantic City
- A|X Armani Exchange
- JCDecauxNA Digital Brand Experience
- Orange County Performing Arts Center
- Time Warner Center
- Meadowlands Xanadu
- Spirit of Ford
- Experiential Media

Media is the Changeable Architecture of Space™