The Ford Motor Company invited Tim Hunter Design to participate in a design competition for the ideation of The Spirit of Ford Pavilion, an exhibit space highlighting Ford concept cars and design ideas. THD developed the project program, theming and spatial design, a media delivery system and the associated digital content as well as lighting and audio design for a complete guest experience. From initial entry through the heart of the project, THD considered each "beat" of the visitors' path to surround them at all times with The Spirit of Ford.