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| Armani Exchange Tokyo, London and US locations Tim Hunter Design was invited by Gensler Architecture, Design & Planning to create experiential media concepts for two international flagship stores and various US locations for fashion retailer A|X Armani Exchange. The unique experiential concepts include a two-story motion-activated LED wall, a bezel-less linear 5-screen plasma array and an environmental media entry expression. Each of these concepts was designed to deliver Armani Exchange’s brand message via a stream of regularly updated digital media that is produced based on seasonal fashion collections or holiday initiatives. THD’s digital motion graphics designers also produce all the multi-format content for each of these locations with the media being delivered to each store location via a centralized FTP site. |
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