American Girl Watertower Place, Chicago, IL Gensler Architecture, Design & Planning invited Tim Hunter Design to work with them in the development of an immersive, guest-activated experience for beloved children's retailer American Girl. This new experience is located at the flagship American Girl store, which opened in October 2008. For this project, THD designed the 'Celebration Screen', composed of a 3-dimensional ribbon structure, imaging screens, fiber optics and LED lighting. Additionally, THD worked with American Girl to create a unique and engaging experience whereby a girl's image is digitally captured and revealed on the 'Celebration Screen' via a photo-montage process "Celebrating Girls Yesterday and Today".

Selected Portfolio - American Girl - Harrah's Resort Atlantic City - A|X Armani Exchange - JCDecauxNA Digital Brand Experience - Orange County Performing Arts Center - Time Warner Center - Meadowlands Xanadu - Spirit of Ford - Experiential Media

Media is the Changeable Architecture of Space™